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EDITOR

From James Bond to The Diary of a CEO, Anthony has worked on a whole range of content production using the same tools and techniques along the way. 

(Due to NDA's, a lot of content cannot be on the public website, however more examples can be shown on request)

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The trailers

Ant described by flightstory co-founder, georgie holt.

 In his role of Director of Trailers for DOAC, Anthony set the global standard for what modern trailers look and feel like. The blueprint he built is now copied across the industry, a blueprint that did not exist until Ant made it exist, because Ant quite frankly, believed it could and then went and made it happen. 

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He truly made DOAC trailers unmistakable and he ensured the stories they contain became experiences that have changed the lives of millions around the world. And he did this with a relentless obsession because he quite simply out cared everyone else. 

 

Ant has produced well over 400 cinematic trailers for The Diary of a CEO, accumulating well over 1 billion views across social platforms, which ultimately led to millions upon millions more views towards the long form episodes. Known as the "King of the 1%s," Ant took the "1% mindset" to a whole new level by implementing incredible detail into every single frame, famously driven by his standard that “I should be able to pause the trailer anywhere and that frame alone could be a movie poster.” 
 

By merging his knowledge of storytelling, a deep understanding of human psychology and his data driven approach, he effectively rewrote an entire sector of the media industry. But perhaps his greatest achievement however, was building the "un-buildable" team. In an industry where finding talent to match his level of editing was next to impossible, Ant successfully built a trailer team that matched the elite quality we couldn’t find anywhere else. He’s demonstrated exceptional leadership by mentoring Liv, elevating her in record time to a standard that many editors with 30+ years of experience fail to achieve. 

Check out some clips from previous guest appearances below

F U L L   E P I S O D E S

If you liked what you watched above and want more... here are the full podcast episodes.

Why Some Trailers Instantly Grab Your Attention (And Most Fail) - DOAC's proven methodology revealed
02:43:25
Steven Bartlett's Former Viral Editor Reveals How to Make Podcast Trailers like The Diary of a CEO
01:10:13
The #1 Mistake Killing Every Podcast - Anthony Smith (DOAC)
01:17:53
Meet The Viral Editor Behind Steven Bartlett
01:21:19
Steven Bartlett's Director of Viral Trailers on How They Make it Happen @TheDiaryOfACEO
59:14
Ep 31: The Diary of a CEO Director of Trailers, Anthony Smith — The Playbook That Left TV Behind?
01:02:19
Behind the Diary of a CEO with DOAC Head of Trailers, Anthony Smith
54:14
Behind the Trailer: How Ant Smith Helped Shape The Diary of a CEO on Becoming BOLD
43:18

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